Film & Editing Blog - Behind the Scenes

One of the questions I get asked a lot is "How does using custom made movies increase the success of a site?" Well strictly speaking the question is normally more like "What's the point of videos?" or "do videos really make a difference?"
So here are, in no particular order, 5 of the reasons why videos really do make a difference in improving the success of a website.

1. People are LAZY, they'd rather watch a video
OK I know this is a huge generalisation! But generally speaking, folk just don't want to read and scroll around that much. The younger the audience the more this is true, With Sparticle limited, we've done a lot of website usability studies and  found that the under 30's will normally go straight to a video if it's present.

2. Videos are ENTERTAINING.
Let's face it, if you can entertain people at the same time as selling your services/brand/product etc then you're much more likely to get the result you want. And even if they don't bite there and then they still form a stronger bond and positive association to you and your brand and are more likely to refer you to their friends and family and to come back for more (entertainment).

3. People shop EMOTIONALLY.
People make purchase decisions based on how they FEEL and it's well known that the use of sound, color and movement engages people's emotions much more than static images and text.

4. Videos are a great MARKETING tool
Videos drive more traffic to your site because they can also be used in "social media marketing" strategies, for example sharing on Facebook and Twitter as well as being found on YouTube, which is the second most used search engine in the world after Google!

5. DIFFERENCE DICTATES
A video is a great way of communicating your core message and personality to your potential clients, not only that but a professionally done video makes you stand out from the competition because it makes the bold statement "we care about what we do enough to show you properly"

A professional video from Spartmedia is very cost effective and looks great because:

You only get one chance to make a first impression.
Spartmedia getting you moving on the web.