Movie Filming & Editing Blog
Thursday 5th December 2013
Karen Moxom the Managing Director of the ANLP (Association for NLP) the UK's largest NLP body contacted us a few weeks back to explore ways of engaging their audience and addressing the wider public using videos.
The challenge was to put a human face and convey their passion for what they do and represent, which is namely assisting in the promotion of excellence within NLP and representing NLP to the public in a positive and accessible way.
A specific goal was to address common questions and deal with sensitive subjects and so we decided to keep things simple. We visited ANLP at their offices and filmed Karen using a simple reportage/interview setup consisting of a single camera, dedicated audio and a mix of natural and controlled lighting provided by lightweight LED lighting banks. Using a wider angle lens allowed us to film in a small office while keeping the feel "open and spacious".
Not everyone is used to being in front of the camera and so we employed a neat little trick to help Karen remain relaxed and at ease looking into the lens. She was great anyway, not surprisingly since NLP is all about communication!
The result was within an hour we had filmed 4 videos and the total time for setting up, filming, editing and post production was just a little over 5 hours. A great investment!
So Why Are Videos The Smart Way to Engage With People?
The simplest answer is "personality". Video does so much more than text or images in conveying the emotions and personality. Communication is always enriched by emotional content and "how" people say what they say. Video also allows for non-verbal communication - such subtle things as timing, posture, gestures etc.
When you have an important message... get in touch and we'll film it for you too!
Categories: Promotional Movies
Add a comment | Posted by Mark Zaretti at 09:52
Saturday 30th November 2013
Every now and then I like to set a challenge for the photography students I teach in the Yorkshire area. I thought I'd share this beginners photography training exercise with you. In the example above we've got a number of objects close together but at different differences from the lens. I've gone for the home made moka coffee with grinder, fresh home ground coffee is what Saturday mornings are all about!
Your challenge is to re-create a similar shot. Now I'm not going to tell you exactly how to do it. I want you to experiment but here's some hints and tips to make a similar photograph.
In the diagram above the green line shows where I was focusing and you'll see from the shading that when you widen the f stop (aperture), which in this case was f1:1.4 then the depth of focus gets narrower so that things in the foreground and background quickly go out of focus.
If you're a fan of coffee then I can recommend the Bialleti Moka Coffee maker. It's the original one and they're still made in Italy!
Add a comment | Posted by Mark Zaretti at 18:31
Wednesday 13th November 2013
Ross Martin from Huddersfield University studying Journalism and Media contacted us asking if he could interview us about the impact of digital processing on the film making process. We said of course and my brother, David in Germany joined in the interview via skype. The video shows some of the interview. We discuss a number of things including how over use of digital effects (visual effects) has spoilt some films and how there are more and more poor quality productions out there. We also look at some really cool and positive aspects of new technologies.
Add a comment | Posted by Mark Zaretti at 11:38
Sunday 3rd November 2013
In this video blog I take a quick walk through the main equipment we used today for filming in Vienna. The event we are filming is a training business communication course, which is applicable to business and therapy, hosted by the NLPT in Vienna. We look at the cameras and also audio recording considerations and a little bit on Vienna... enjoy.
Add a comment | Posted by Mark Zaretti at 19:06
Monday 7th October 2013
It's day one of filming in Goa, India for Nick Kemp Training. Much like the filming we did in Japan, Budapest, and Poland, each country presents it's own set of challenges. In India it's humidity, really hot weather and bright sunshine. Air conditioning, which makes a lot of noise. Problematic power supplies so we have to rely on batteries for most devices.
On the plus side it's amazing to walk out of your hotel room and see fruit bats in the trees, lizards, eagles and snakes... and all that just before breakfast!
The people are great here too and it's a lot of fun to be in a new place.
Different types of media work
As well as filming the live event (see photo) we've also been filming video blogs for the client and on location behind the scenes documentary filming. We've done some photography training too with the clients and some audio capture too.
Add a comment | Posted by Mark Zaretti at 06:14